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Call to Action vs. Room to Act

As per Win of the Week, standard operating procedure, make your (educated) guess as to which ad won: So which ad really won? Ad B improved Click-Through Rates by 375%! And to understand why you have...

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A PPC Ad Is Not a Joke – Frontline the Punchline

Sometimes ad writers want to “build up” to key persuasive info in a PPC Ad. They leave the info to the 2nd line of body copy or the end of a line of copy so as to put it closer to the Call-to-Action...

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